3 Biggest SEO Mistakes Book Bloggers Make

Posted 22 November, 2013 by Amanda / 10 Comments


Do not fear the SEO. Your mission, should you choose to accept it, is to not make excuses, to not berate yourself for making these mistakes (we ALL do it), and to make changes if you feel you can.

1. Assuming SEO is a mythological creature too difficult to understand

Does SEO seem complicated? Absolutely. You can find endless amounts of information on SEO. Everyone has their own opinion about how to improve your SEO. (Yes, including me.)

But SEO is remarkably simple when you understand how search engines work and what they look for. To do that, you must educate yourself. Seek out information. You CAN do it. I recommend starting here:

SEO for Dummies
Alexis Grant’s SEO webinar
Google’s explanation on SEO
My Bloggiesta challenge on easy SEO tweaks

2. Using too many pictures/images and not optimizing the pictures you do have

Search engines don’t read text on images and longer load times can negatively affect your SEO. Image-heavy sites have longer load times. While pictures are pretty, they aren’t always practical or efficient.

When you have longer load times, you also lose actual visitors who are too impatient to wait for everything to load. And isn’t creating all those images time consuming? Think about all the time you’d save yourself by cutting down on your image use.

Here’s a good source for learning how to optimize your images.

3. Linking poorly—or not at all

Linking is YOUR FRIEND. Search engines thrive on links. Link as much as you can. Link to yourself. If you link to others, link using keywords. LINK, LINK, LINK.

“Click here” or “this post” or “read more” are NOT good links. If you need help with how to link better, you can visit my Bloggiesta challenge on how to give good SEO. (Did you see what I did there? I linked myself. With good keywords.)

What’s your biggest struggle with SEO?

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10 Responses to “3 Biggest SEO Mistakes Book Bloggers Make”

  1. Aaand I do all these things wrong. I’m an incredibly lazy blogger. Seriously. I’m just happy when I get posts in during the week (and I didn’t today so oops!). But I know I need to take the time and do this…for my poor blog’s sake!

    • *ahem* No excuses. No berating. I don’t think SEO is something all bloggers must absolutely do. If it’s not important, it’s not important. If you don’t have time, you don’t have time. It’s not about being lazy or not. But if you’re going to do it, do it well.

  2. I am slowly working my way through the old Bloggiesta challenges. After reading your SEO post, I have stopped doing “here” and started describing my links. I didn’t know how it important it was! :)

  3. Great posts! I always make sure to link a lot, and to link using good keywords. That’s a trick I’ve been using for a while. And I’m going to check out some of the other stuff you linked to in your post…I’ve always wanted to get better at this :)

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