Numbers can mean a lot to us book bloggers. We want to see our numbers go up, not DOWN.
And sure, even though we know we shouldn’t put so much stock in numbers, we do. It’s tough to watch your numbers drop, no matter where you’re tracking numbers: Twitter, Facebook, Bloglovin’, Feedburner, and so on.
Whenever you feel that brief panic of seeing your numbers drop (come on, you know what I’m talking about), repeat one–or more–of these mantras:
1. “Unsubscribes mean I’ve made it”
Just like many of us don’t trust books that only have positive reviews and look for critical reviews to legitimize the book, unsubscribes should be the same way.
So people don’t like what you’re doing? You’re doing something, people are paying attention, and you’re making them react. Not everyone is going to like it.
2. “I can’t please everyone”
And neither should you try.
You don’t want people to follow you who don’t want to follow you. They’re just going to get more annoyed by you if they continue to follow you.
3. “It was probably just a spammer”
Plenty of people follow you just so you follow them back. If you don’t, they unsubscribe.
You don’t want those people anyway.
4. “My subscribers are awesome”
Don’t get so obsessed with unsubscribers that you forget about your subscribers. Focus on your subscribers: they’re with you for a reason.
Make sure your subscribers feel appreciated. They’ll be more likely to stick around.
5. “People come and people go”
It’s just a fact of life. People change, decide they don’t want to follow you, and move on. You probably do the same.
If you lose someone, look to strengthen or create a relationship with someone else.
PS. Focus on the long term. The picture below represents my Twitter followers over time. So even though I’m getting unfollows? My follower count is steadily going UP. If there was a huge dip somewhere, I’d want to take a look at WHY to see if there’s something I can change or fix. That might be concerning. But this is not.
What thoughts go through your head when you see your numbers have dropped?