Do YOU spend time every week working on your blog?
My good friend, Stacey of Hit the Mic Marketing, devotes every Friday afternoon to business development time: time spent solely on the upkeep of her business. I liked the idea enough that I instituted my own business development time.
And it went so well the first week that I knew I needed On a Book Bender development time, too.
What is development time?
Development time means giving time and attention to the little things that slip through the cracks during your everyday blogging routine.
For my business, I spend my time writing blog posts, scheduling newsletters, or working on itty bitty tasks that I ignore during the week when I’m doing work for clients. It keeps me from feeling like I’m floundering. I keep a running to do list and a list of potential ideas to consider. This means that when I remember something I have to do–or something I’d like to do–it goes on my list.
Then each Friday, I work on the list. And it’s increased my productivity. Rather than chasing every idea I have and feeling like I’ve accomplished nothing, I deal with it all in one block of time and it gets DONE. I find that rhythm and roll with it.
For On a Book Bender, development time is a little more complicated. Running a book blog is more time consuming than my business blog, and there are a lot more tasks that have to be addressed–many of which are easy to put off. It’s why events like Bloggiesta are so popular. We all need that little kick in the pants to do what we’ve been avoiding.
But rather than wait for quarterly Bloggiesta events–which, let’s be honest, is too long to avoid maintaining your blog–I decided to institute a weekly development time for On a Book Bender too.
I give it an hour. It’s not a lot of time, and it doesn’t cover the amount of time I spend each day reading blog posts and commenting, or the time I spend every Saturday writing my CR post and weekly digest, OR the time it takes to read and write reviews.
But it is enough time to draft my weekly features, update my archives, create graphics, or write a discussion post.
Whatever I don’t finish in that hour gets rolled into the next week’s time or rolled into the weekend–Kelly’s blog housekeeping posts are a good time for this.
And rather than feeling like I’m neglecting my blog, I feel like I’m giving it the attention it deserves.
Tell me what you think. Would you consider starting development time for your blog? What blogging tasks are you always putting off?
PS. My blog development time is every Thursday at 7pm CST. You’re welcome to join me.