I want you to take a moment.
Take a moment and think of On a Book Bender–whatever it means to you.
It will mean different things to different people. You can think nice thoughts or you can think mean ones. You don’t have to share them with me, so you’re good either way.
Now I want you to put On a Book Bender into a blog category: small, medium, or big.
I’ll wait while you do this.
*surfs Ellora’s cave for Top Off Tuesday covers*
(Just kidding. Not drinking any. Wish I was, though.)
Now I want to talk numbers. We put so much stock into numbers–they’re easy to quantify and they’re what the publishers look at–but at the end of the day, what do they really tell us about our blog? And I want to tackle this issue of numbers by sharing MY numbers and pitting them against what YOU think On a Book Bender is. There’s no real accurate way to capture numbers, but I will list the various platforms I’m on and what those numbers are as of 6/11/2013.
Feedburner Email: 36 subscriptions (But really 35, because I’m one of the 36.)
Bloglovin’: 123 followers (122, because I’m one.)
Twitter: 1,367 followers
Facebook: 183 likes (I also liked my own page.)
Goodreads: 274 friends
Google+: 13 followers, 17 +1s
Weekly digest: 4 subscribers
Since being on a self-hosted WP site (Jan. 2012), JetPack says that I have received 58,637 views.
Since the beginning of 2013, Google Analytics tells me that On a Book Bender has received 20,560 pageviews, 11,373 visits, and 5,790 unique visitors.
Last month, I had 3,403 pageviews, 2,065 visits, and 1,303 unique visitors.
Last week, I had 437 pageviews, 288 visits, and 203 unique visitors.
I have 12,625 comments on 663 posts, or approximately 19 comments per post (keep in mind that half of those are mine).
How do those stats stack up against what YOU thought?
Here’s what I think:
- Numbers are NOT readers or followers.
- No one platform gives me an accurate count of my true reader base.
- The success (or failure) of On a Book Bender cannot be measured in numbers.
- Numbers cannot–and never will–measure influence.
- Increasing your numbers for the sake of increasing your numbers only gets you numbers–not followers or readers or friends.
Our number obsession as bloggers is part of a larger fascination with categorizing ourselves and finding our place in the hierarchy because someone will always be on top.
Numbers are hard to escape. It may even be impossible. But do you know what’s even more important? Choosing which numbers matter to YOU. Here are the ones that matter to me:
- The number of minutes/hours it takes me to respond to comments–the fewer, the better.
- The number of people I tweet with on a daily basis–you’re all awesome.
- The number of times people come BACK to my site after leaving a comment to continue the conversation.
- The number of times people tell me how much they love my blog/me.
- The number of emails I get from other bloggers who just want to chat: about books, life, or whatever.