Amanda Reviews: The Small Army Strategy by Srinivas Rao

Posted 22 May, 2013 by Amanda / 10 Comments

Forget numbers. Forget popularity. Get armies.

The Small Army Strategy by Srinivas Rao

Genre: Non-fiction
Format: ebook
Read: 4/17/2013
Srinivas Rao — Website | Twitter
The Small Army Strategy on Goodreads



We’ve entered a fierce battle for attention. You won’t be the next Tim Ferriss, Seth Godin or Chris Brogan. The world doesn’t need more copycats. It needs you to be you. The only way you’ve got a shot at winning this war for attention is to give all yours to the few that matter. The most important people in the world are the ones who show up for you. Take such good care of them that they have no choice, but to recruit a small army. That’s what this is about. It’s about building an army, no matter how small that will show up and fight with you every single day to win whatever battles your fighting. You could be battling the demons of depression, career catastrophes, or the loss of love. This is about about building an army that will help you fight those battles and much more.

This book isn’t about how to get more traffic or increase the number of subscribers to your blog. Those things are potential byproducts , but not the goal. The goal is to treasure and nurture the attention you already have.
-from Goodreads

My Thoughts

The Small Army Strategy is a book that I picked up because it was April’s book for my business book club. At $2.99, it was easy to pick up. It reads like one long discussion post, so it’s easy to read, too. Though it’s geared toward business people who are bloggers, the main point is easily applicable to any blogger.

The Small Army Strategy’s main point is quite simple. It’s quality, not quantity, that you want. In the business world, your email list is gold. (In the book blogging world, most people seem to regard their follower count similarly.) What’s important to your email list (or follower count) is not your numbers, but your ENGAGEMENT.

What’s the point of having 1,000 followers if there are only five people interacting with you on your blog?

What’s the point of having 10,000 subscribers to your email list when your open rate is only 10%?

You want engagement.

When someone subscribes to your email list, Srinivas Rao says, respond to them directly. If you’ve subscribed to a newsletter before, you might know that many people have autoresponders set up to send you a welcome message. Srinivas Rao takes this one step further and takes the time to personally send an email.

Establish a connection.

Ask people, “How can I help you?” Take the time to follow through. Your best advertisement is word of mouth–not any ad you place or link you share. Trust me. If someone else shares a link to my post, I generally get more hits from that link than if I were to share the post. When someone vouches for you like that, it’s a built in testimonial or recommendation.

Srinivas Rao didn’t necessarily tell me anything I didn’t already know (though I will be using the respond to email list subscribers directly from now on), but it reinforced the beliefs that were already starting to form about interacting with your followers.

If you’re interested in building a stronger fan base, The Small Army Strategy will help you develop a good belief foundation to move you in the right direction. It’s short and sweet. Plus, it may even help you to shed that desire to compete with the big bloggers.

(Be you. Connect with your followers. That’s what counts.)

Filed under: ESR: 8, Non-Fiction, Review: Amanda,


10 Responses to “Amanda Reviews: The Small Army Strategy by Srinivas Rao”

  1. Love this Amanda! It’s so true too – I would rather have fewer followers total on the blog but a higher percentage of followers who actually comment and interact with me. There are a ton of blogs bigger than mine out there, but I always find pride in the number of comments I get on my posts, and I work hard to make sure I get out there and comment on others’ posts as well because who doesn’t like comments? And I’ve found more new blogs and new friends by commenting than I have by hosting giveaways or doing memes or any of that, plus the ones I’ve found by commenting have staying power. They don’t comment simply to enter a giveaway, they comment because they’ve read whatever I’ve posted that day and have something to say about it. Makes me happy!

  2. I TOTALLY AGREE (in all my shouting glory)

    I would much rather engage 15 people then have 1000 that I never have a connection too. :) Everyone has their way of finding people but 80% of them will say it is through conversation either on comments, twitter, fb :) The other 20% I guess are just magnetic LOL


      The other 20% are your brand followers! They’re the people who see you posting and go, “Oh. I have to follow them.”

      I recently wrote a post about numbers and what they mean (or don’t mean). A lot of what I talk about relates back to engagement and which numbers matter the most.

  3. Sounds splendiferous! I think we all have a certain amount of time we can dedicate to our blog/business and that time can either be spent boosting up new subscribers which always need replenishing because they leave that quickly or talking to other bloggers/business owners/fans out there and really making the time for the connection.

    • I agree. And making the time for connecting with subscribers is part of building your brand. Eventually you’ll get people coming to you because they like what you stand for and how you treat those in your community. Getting followers for the sake of increasing your numbers does little to build your brand.

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