Maybe you’re thinking, “That’s great, Amanda, but I’m not interested in marketing my blog. I don’t want blogging to be a job. I just want to write my posts and do my own thing.”
And I’d say, “I get it. But how are people getting to your blog?”
Are you sharing links on social media? Participating in memes? Commenting on people’s posts? Trying to get people to visit your blog?
Then you’re already marketing your blog.
I’m defining marketing as getting people to your blog and interacting with you. How much you market is up to you.
No matter how much you market, though, you want to be effective. Right? Right. When it comes to marketing my blog, these are the principles I follow:
Content is king
Content is where it all begins. Write something that will knock people’s socks off. When you get them to your site, your content will help to keep them there. It may be your first opportunity to connect with someone. Use it wisely!
Even though people are visiting your blog, they are really looking to connect with YOU. Understanding this will allow you to meet this need and connect with them. When you start connecting with people, they will naturally start to gravitate toward your blog.
This goes for places outside your blog. Sell yourself on social media, on other blogs, and through events. When you build a name for yourself, you build a name for your blog. Be open and interact with everyone.
Give people a reason for visiting
This is something I’ve recently been working on. Sharing links is a good start to getting people to your blog, but don’t fall into the entitlement trap like I did and assume that “New on the blog!” or “Today I review” is enough to sell people on clicking that link.
I’m going to be honest: I usually ignore those tweets. Why? They just never grab my interest. And then I realized that if I ignored those tweets from other people, they were probably doing the same to my tweets.
Think of visiting blogs in terms of a time investment. Just like you invested the time to write your posts, it takes time for people to read, digest, and respond. And because reading posts is an investment, people want to make sure that their time is used well. Don’t you?
Announcing that you’ve published a new post isn’t enough. Telling people why your new post is worth their time will make your marketing efforts more effective. Entice them. Make them feel like they’d be missing out if they don’t read your post. After all, if your content is already going to knock their socks off, they will be missing out.
How do you market your blog?