Dearest Silent Reader,
Yes, I’m talking to YOU. See, I think that, as bloggers, we tend to get so wrapped up in posting and commenting that we forget some very important people: the silent reader. As bloggers, we often measure the reach of our posts by the number of comments.
But I think that’s wrong.
I think it’s wrong because YOU, my silent reader, are reading. You are paying attention. Even if you don’t comment, you pay attention. And you know what? That matters.
It can be easy to pretend that the number of people reading our posts equals the number of comments we receive. But it’s simply not true. Some people choose not to comment. And that’s okay. Comment count is not a sign of readership; it is a sign of greater interaction. Greater interaction because, simply by reading, you are already interacting.
I appreciate all levels of interaction.
Bloggers need silent readers. While we’re busy pretending few people are reading our posts, our silent readers are looking to our reviews for recommendations or our discussion posts for topics relevant to avid readers or the blogosphere at large. I need my silent readers because, like the people who do comment on my posts, you are my audience; you are my readers.
And I just want to say thank you.
Thank you for reading. Thank you for paying attention.
Whenever I receive a compliment from someone who is a silent reader or someone I did not even know was following me, I am humbled. I am honored. I am reminded that every word counts.
As bloggers, we have a greater reach than we realize. Every interaction counts. From our posts to our comments to our activity on social media. People are watching. (Not creepily, though. Most of the time, anyway.) People pay attention.
And when someone has chosen to give me their attention, I want to be sure that whatever I put forth for them is worth their time and attention.
So, thank you, silent reader. I think you rock.